A Reel-Driven Handmade E-Commerce Application to Enrich Customer’s Experience

Traditional e-commerce platforms relying on static imagery and textual descriptions fail to convey the craftsmanship and aesthetic appeal of artisanal goods. This paper presents FableCraft, an Android-based e-commerce application designed to redefine the digital retail experience for local artisans through dynamic multimedia storytelling. FableCraft integrates reel-style short product videos enabling immersive visual demonstrations that enhance customer engagement and product trust. The system leverages Firebase Authentication for secure role-based access, Firebase Realtime Database for real-time synchronization, and Firebase Storage for scalable multimedia management, with Razorpay ensuring secure online transactions. The application delivers a complete e-commerce workflow encompassing user registration, product categorization, cart management, checkout, and order tracking, supported by a dedicated Admin Dashboard. Evaluation results demonstrate measurable improvements in user engagement, product visualization quality, and transaction reliability compared to conventional platforms. FableCraft establishes a scalable and secure digital marketplace that bridges the gap between artisans and consumers, empowering local craftspeople to reach wider audiences while preserving the authenticity of every handcrafted product.