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GRENZE International Journal of Engineering and Technology Vol. 12 (2026), Issue 2

CoutureX Enchant: AI-Driven Smart Fashion Personalization

Authors

Darshana Kiruthika K V, Abina Sri K, J. Sathiamoorthy

Abstract

Fashion in the contemporary world has an enormous impact on the cultural norms and even individuality. Nonetheless, the conventional fashion retail business is not able to fulfil the rising needs of customers in terms of personalization, precise fit and instant design. This paper introduces CoutureX Enchant, a smart retailing system based on artificial intelligence, which changes the way of purchasing clothes by means of robotic manufacturing of clothes and interactive smart mirrors. Due to the embedded robots, real-time image processing, and standard machine learning algorithms, the customers can have access to, edit, and print apparel on order. Robotic arms can cut, sew, fold and pack and Smart mirrors can create virtual tryons using 3D modelling. The key benefits of this combined solution are that it would reduce labor expenses, enhance customer experience, and update the store experience by providing scalable and sustainable automation.