DigiBuddy: An AI-Powered CRM with Embedded Advertising and Multilingual Support for SMEs

Customer Relationship Management (CRM) systems are becoming crucial to the operations of Small and Medium Enterprises (SMEs) in order to deal with the customers and enhance marketing performance, but most of the available solutions are costly, cumbersome and hard to operate in the regions and low-connectivity areas. This paper proposes a project named DigiBuddy which is an artificial intelligence-based CRM system and will solve these issues. In the proposed system, intelligent lead scoring, predictive campaign analytics, support of multilingual chatbots, and real-time dashboards are united under one conveniently simple system. DigiBuddy is use of artificial intelligence technology like predictive analytics, sentiment analysis and natural language processing to turn traditional CRM operations into an intelligent decision-support process. The solution is established through a mobile-first system and offline solution to enhance the accessibility of the system among SMEs. Experimental analysis of realistic CRM data shows that the presented solution is superior in terms of lead conversion rate, campaign response, and response time than traditional CRM systems. These findings reveal that DigiBuddy is a real-world, scalable and cost-efficient CRM application that can assist SMEs in establishing better customer relationships and make sound business choices. The keywords will include Artificial Intelligence, CRM, Small and Medium Enterprises, Lead Scoring, Predictive Analytics, Multilingual Chatbot, Marketing Automation, and Data-Driven Decision Making.