A Novel Approach to Optimizing Social Media Marketing Strategies using NLP and DL

Social media marketing, or SMM uses Facebook, YouTube, Twitter, Instagram, etc., rather than sales experience to sell products and services. Its real-time engagement, such as likes, comments and shares enhances the visibility and trust. Businesses can use important statistics to change their strategies and focus on target users better. Our work is a continuation, where this team has processed feedback from previous publications in social networks with the participation of influencers and further provide marketing managers more clear information about various types of reviews. This also helps them to refine their marketing strategy not just in who they choose as influencers for the next campaigns. This is achieved through the system analyzing previous interactions and trends, predicting who your main influencers are for each product has been historically helping you in future planning as to what should be pushed forward marketing wise.