Detection of Persuasion Techniques in Memes

In today's digital sphere, memes wield incredible influence, especially when used in deceptive campaigns. Their unique blend of visuals and text allows for rapid dissemination on social platforms, making them a potent tool for spreading disinformation. Understanding the tactics employed within these memes ranging from subtle rhetorical strategies to emotional appeals is crucial in combating online deception. This paper delves into the task of identifying and categorizing these persuasion techniques within memes, employing a comprehensive approach that analyzes both textual and visual elements.