GRENZE International Journal of Engineering and Technology
Vol. 11
(2025), Issue 1
Social Networks and Behavioral Analysis using Bayesian Network
Authors
Pradnya Patil, Kinjal Patel, Tanisha Patel, Urja Patel, Saniya Patil
Abstract
This document explores the intersection of social networks and behavioral analysis through the lens of Bayesian networks. Social networks offer a rich environment for comprehending human behavior because of their complex web of interactions. Through the use of Bayesian networks, we are able to simulate the probabilistic links between different entities in these networks, which makes it possible to analyze complicated behaviors that are impacted by social dynamics. With the help of this method, important components that drive interactions and influences within a community can be identified, providing insights into patterns including group dynamics, social influence, and information diffusion. Since human behavior is inherently unpredictable, the Bayesian paradigm is especially well-suited for real-world applications that must account for uncertainty and partial data. We demonstrate how Bayesian networks can reveal latent variables and infer causal linkages, improving our understanding of social events through case studies and actual data. In the end, this study highlights the possibility of combining social network analysis with sophisticated statistical techniques, opening the door to more successful interventions and approaches in a variety of industries, including public health and marketing. The results support a more comprehensive understanding of social interactions by advocating for a nuanced view on behavioral analysis that takes into account the underlying network structures.
Pages:
4182 - 4188