GRENZE International Journal of Engineering and Technology
Vol. 11
(2025), Issue 1
Chatbots for Business: Strategies and Implementation
Authors
Manju Lata, Vibhu Sharma, Pisini Joel, Aditya Dhanraj, Priyanshu Anna
Abstract
This paper examines the evolution of chatbots and their growing efficiency in business environments. It provides a comparative analysis of the most important chatbot applications, emphasizing the varying techniques used in chatbot development. These approaches include rule-based, retrieval-based, and generative models, with a specific focus on intent classification and response generation. Through an in-depth look at existing chatbot structural design and natural language processing capabilities, this paper evaluates the strengths and weaknesses of different development techniques in improving customer experience. Additionally, we highlight a practical implementation using a machine learning pipeline with a Naive Bayes classifier for intent classification and response handling. This implementation is applied to common business scenarios such as customer support, order tracking, and account management. The chatbot's performance is assessed using metrics like response accuracy, user satisfaction, and operational efficiency. The key findings reveal that AIdriven chatbots significantly enhance customer support and engagement, enabling scalable 24/7 service. The paper unfolds the issue of suitability in choosing a right development technique, because that really depends upon specific business needs that have to be addressed, thereby bringing insights into future trends in chatbot technology and what kind of difference it may bring about within the digital landscape.
Pages:
3996 - 4003