Agribusiness Promotion through Internet-Based Technology

Despite being an agricultural nation, India's agricultural marketing has been inadequate. The overabundance of intermediaries and their exploitation of farmers is the primary flaw in Indian agricultural marketing. These middlemen take advantage of the farmers by paying less for the produce, and they also take advantage of the buyers by pressuring them to pay more. Many commission agents, brokers, and the like have only one goal in mind: to increase their revenue through intermediary operations. These intermediaries unfairly profit from the impoverished farmer by using their financial resources against them. The goal of this initiative is to use online markets and innovative ways to guarantee fair prices to the agricultural community. A programme provides a path of transporting agricultural goods straight from farmers to customers or shops. This programme gives farmers, customers, and merchants the ability to purchase and sell necessary farm goods at a profit at the appropriate price without the need for an intermediary. As a result, it offers access and price freedom. We can guarantee that farmers will make more favourable selling selections.