Marketing Strategy of Salak Pondoh in the Sleman Agribusiness Sub Terminal

This research aims to determine the marketing strategy for salak Pondoh in the Sleman Agribusiness Sub Terminal. The research location and sampling used a purposive sampling technique, where the samples used were managers. Primary and secondary data were obtained through interviews, observation, documentation, and literature study. The research method uses SWOT analysis. Based on the results of the SWOT analysis, 7 alternative strategies can be formulated, namely increasing the marketing of salak Pondoh, looking for countries as further export destinations, looking for new markets, collaborating and integrating with entrepreneurs and farmers in other areas, developing product promotions, and changing crops, who are no longer productive, and are looking for other transportation alternatives. These strategies are to improve the welfare of salak Pondoh farmers who are members of CV Mitra Turindo as farmers assisted by the Sleman Agribusiness Sub Terminal.