Muslim-friendly Tourism and Tourism Attractiveness Improving Revisit Intention Muslim Gen-Z

International travel is expected to reach pre-pandemic levels in 2024, following a robust 2023. The rise in the global Muslim population is driving halal tourism. The current study sought to investigate the relationship between tourism that is Muslim-friendly and tourism attractiveness to revisit intention, as mediated by visitor satisfaction. This study population is Gen-Z, this study used PLS-SEM to analyze the suggested conceptual framework. The influence of tourist attractiveness on tourism satisfaction is demonstrated by the study's findings. Additionally, this study demonstrated empirically that visitation pleasure significantly influences the propensity to return. Furthermore, the association between tourism attractiveness and intention to revisit is mediated by satisfaction with tourism.