GRENZE International Journal of Engineering and Technology
Vol. 10
(2024), Issue 2
Customer Spending Prediction on E-Commerce Website
Authors
Sudha V. Salake, Pankaja Patil, Pavan Kunchur, Sadhana Bangarashetti, Manjunath Managuli
Abstract
In the ever-evolving world of e-commerce, understanding customer behavior and predicting their spending patterns is crucial for businesses to thrive. This work presents an innovative application designed to predict customer spending on an e-commerce website. By leveraging advanced machine learning techniques and utilizing comprehensive customer data, the application offers valuable insights that can be used to optimize sales strategies and enhance customer experiences.The application employs a robust predictive model trained on historical customer data, including purchase history, browsing patterns, demographic information, and transactional details.the application incorporates real-time data updates to ensure continuous improvement and adaptability to changing customer behaviors.the proposed application offers a powerful tool for e-commerce businesses to predict customer spending, optimize sales strategies, and deliver personalized experiences. By harnessing the power of machine learning and leveraging comprehensive customer data, businesses can stay competitive in the dynamic ecommerce landscape and foster long-term customer loyalty.
Pages:
118 - 122