Virtual Try on for Fashion Ecommerce Platform - A Review

Journal: GRENZE International Journal of Engineering and Technology
Authors: Shresta Gupta Vandanapu, Harika Dasari, Aditya Koushik Desai, K. Mary Sudha Rani
Volume: 10 Issue: 2
Grenze ID: 01.GIJET.10.2.426 Pages: 5331-5334

Abstract

In the dynamic realm of online fashion retail, the incorporation of Virtual Try-On (VTO) technologies stands out as a pivotal innovation to bridge the gap between digital shopping experiences and the traditional in-store try-on process. The integration of Motion Gesture-Based Virtual Try-On technology in e-commerce has revolutionized the online shopping experience, enabling consumers to interact with virtual clothing items using natural body movements. The core technologies that enable Motion Gesture-Based Virtual Try-On include Gesture Recognition and Tracking Systems, Skeletal Pose Estimation algorithms, Real-Time Rendering and Animation techniques, User Interface and Experience Design principles, and Compatibility and Integration with various devices. Additionally, practical considerations such as user calibration, adaptability to diverse body types, privacy concerns, and technological limitations must be addressed when deploying Motion Gesture-Based Virtual Try-On technologies in e-commerce. By offering a comprehensive overview of these technological foundations, this research aims to guide e-commerce platforms in effectively harnessing these innovative technologies to elevate the online shopping experience, reduce returns, and foster increased customer satisfaction and loyalty.

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