Abstract

The challenge in the agricultural sector is that the number of young farmers is conseiderably decreasing. Therefore, it is important to ensure the affectivity of regeneration in the agricultural sector. Millennial farmers have great potency to increase agricultural productivity and welfare, but they face obstacles to capital, access to land, technology and markets. The role of the private sector through the Corporate Social Responsibility program is highly expected to support the sustainability of the agricultural sector. This research aims to determine the role of stakeholders, obstacles, governance and effectiveness of the Indomaret CSR Program in empowering Sleman Millennial Farmers. This research uses a qualitative descriptive approach and the Miles and Huberman model data analysis technique. The research results show that the Indomaret CSR Program involves Indomaret as a fund provider, the Sleman Regency Government, Gadjah Mada University, and Millennial Farmers. The biggest obstacle to implementing the Indomaret CSR Program is related to the cultivation of seedless watermelons. The Indomaret CSR Governance Program for Sleman Millennial Farmers has gone through the planning, coordination, implementation and control stages but is not yet effective.