Abstract

Environmentally friendly products are an effort to provide environmental protection that requires special/urgent attention for the whole world. Thus, this research aims to examine the influence of environmental concern, ascribed responsibility on consumers' attitudes and purchasing intentions towards green products. This research was conducted in Central Java involving 260 people as respondents taken using purposive sampling techniques. The results of data collection were processed and analyzed using SEM-AMOS. The research results show that environmental consciousness and ascribed responsibility have proven to be positive and significant on consumers' attitudes and purchasing intentions for green products. Other findings prove that attitude is the best predictor in increasing consumer purchase intentions for green products. This research proves that consumers' purchasing intentions for green products increase if they are influenced by attitude, environmental consciousness, and ascribed responsibility.