Abstract

Kerala, known for its picturesque landscapes and rich cultural heritage, has been increasingly emphasizing sustainable tourism practices. Responsible tourism principles, which are in alignment with sustainable development, involve minimizing the negative impacts of tourism on the environment, regional communities, and cultures while maximizing positive contributions. This article dwells on the mediating role of stakeholders in making responsible tourism destinations in Kerala, in a sustainable mode. Qualitative analysis of secondary data is adopted for the study. Responsible tourism, particularly in Kerala, supports local communities, conserves natural resources, and respects cultural heritage. By participating in tourism planning, stakeholders can make profit from the tourism industry, in a sustained manner.