Abstract

This research was conducted to study the role of digital marketing in developing tourist villages in Kediri Regency. This research uses qualitative data and leaders in the local community were interviewed in-depth to gather data. Qualitative data analysis techniques were used for data analysis. The research results show that the role of digital marketing in tourist villages in the Kediri district provides a significant contribution and influence on the sustainability of tourist villages. The development of digital marketing can have a positive impact on the introduction and promotion of tourist villages. For tourist village managers, utilizing digital marketing can be an opportunity to increase the number of tourist visits. Managers are encouraged to work more closely with all tourism stakeholders to ensure the sustainable development of tourist villages.