Abstract

Marketers are eager to utilise augmented reality (AR) communication technology in order to entice potential customers to build favourable attitudes and behaviours with regard to their goods and services as AR technology progresses. Because augmented reality commercials are immersive, engaging, and lifelike, they may aid businesses in forging emotional bonds with their customers. This study shows how AR advertising taking over the world and users feel more engaged and joyful. AR offers extremely engaging experiences across platforms and media types, according to this research. It also reflects the passage of time of Augmented Reality, it has been called Augmented Reality Marketing by marketers as a critical tool to continue in business in this present era.