Abstract

The paper describes the impact and magnitude of social media and social networking sites in higher education libraries. The purpose of this paper is to study the users of social media in higher academic institutions and to determine the awareness about social media among librarians of higher academic institutions. The social media is a paradigm for the growth of some of the successful practices among the librarians and leads to the delivery of information to the end users. The result shows that, social media are widely used for the progress of institutional reputation and the gaining magnitude in the Indian scenario also.