Abstract

In today’s World Sports and media are classical outcomes and indeed icons of the present society. The sports probably extend as far back as the existence of people as purposive sportive and active beings. Media is the most powerful tool of communication. It helps promoting the right things on right time. It gives a real exposure to the mass audience about what is right or wrong. Daily newspapers gives lot of information about all categories of sports and games. It promotes the sports person and a sport. The main objective is to analyze how newspapers giving space to the sports and how they promote all the sports and game. Another intension is to get the idea for how newspapers uses the pages for the sports and game when big events occurs. Desired to gather the necessary data from some selected Kannada and English daily newspapers. The selected Kannada Daily newspapers are Prajavani, Vijayavani, Udayavani, Vijayakarnataka and the selected English newspapers are Deccan Herald, Times of India, Indian Express, and The Hindu. It was not uncommon in the research of the present type to gather data for the study using the Daily newspapers of three months that is December 2014, January and February of 2015. As a tool resorted to the same procedure to collect the data. In the daily newspapers observed the sports news covered in number of pages. State, National, International which level competition sports news published and Olympic, Indigenous, Cricket, Badminton, tennis…etc which categories of sports news was published in daily newspapers.